Choosing a cover image for Philly Create 6

A little backstory…when shooting the cover we had about 20 minutes at the first location (ferris wheel) and about an hour at the 2nd location (Independence Mall) to shoot the cover image as well as the short film. It wasn’t an easy task as we got kicked out of shooting at both locations due to the size of our team and the clothes were too dope for security not to say something.

Tip: If you are shooting with a big team consider getting a permit so you don’t get shut down. If you can’t get a permit downsize your team so you don’t draw so much attention

So how do we choose a cover image?

Well it all starts with what you want to communicate with your visuals.

When approaching the cover for Philly Create 6 we wanted to communicate 3 things

  1. Philadelphia fashion is powerful and slept on and deserves recognition.

  2. Philly Create is the best place to find and connect with the dopest visual creatives around.

  3. Philly Create 6 is fashion inspired so we wanted people to be super creative with their fashion choices and also have fun.

We ended up with 2 different options for the cover and each photo had a different tone and feeling. We chose cover 1 because the ferris wheel and carnival style background brought a playful element and the tone was more alive and vibrant. In these images we weren’t selling the clothes, we were selling the ideas and values connected to Philly Create.

Let us know which one if you agreed with our choice for the cover.

Creative Director: Sam Colon - IG @ThankyouSam

Photographer: Tomie Wilson - IG @departed_archetype

Designers: Shoalyn Opal Brown - IG @TheOfficialSho / Destiny Garner - IG @_D.Garner_

Models: Morgan Gibbons - IG @Morgggan / Casey - IG @Casey.Dandridge / Triniti - IG @Trinitiis / Xing Lauj - IG @XingXinglor

VIdeographers: Alieu Turay - IG @Kodachrome.pro / Alex Choi - IG @_AlexhChoi

Philly Create 4: New year new energy

It’s mid January and the 4th installment of our Philly Create photographer/model meet-up is upon us. Ironically, just like our first official meetup, our main concern the night before is the weather. Back in July 2018, we found ourselves face to face with an afternoon of straight rain showers. Today, the weather app says 58 degrees but it’s been changing all week - 4 days ago it said we’d be getting snow. Who knows if the weather app can really be trusted?

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Philly Create 2: Event Recap

Philly Create 2: College Edition was hosted at Temple University in Philadelphia, Pa. We had the opportunity to connect with almost 100 creatives from colleges around the Philadelphia area. Temple University, Drexel, Lasalle, UPenn, St. Joes, West Chester, Villanova, Lincoln, Cheyney, Rutgers, CCP and more.

This Philly Create Event was for college creatives new to the Philadelphia area that wanted to connect with other college creatives in the area. We had an amazing group of featured models, photographers and videographers that really made the space dynamic and fun. Each creative brings different ideas and energy to the space. Below you can check out the video and photos from the Philly Create event.

Video: Sean Higgins

Philly Create continues despite 100% chance of rain

Its the week before the first ever Philly Create and the event numbers are looking good(we have 91 rsvps) but the weatherman is calling for rain and 2 of our team members find out they are going out of town.  We have 2 options...A. Reschedule the event to the following weekend or B. Continue despite the 100% chance of rain (info via weather.com).  We decide to wait until Thursday in hopes that the weather might change to make the announcement.

Thursday rolls around and now we have 2 days until the event, 145 rsvps and 100% chance of rain on event day.  Our rsvps is a good mix of photographers, models, artists, stylists, creative directors and more but this rain is really in the way.  We go with the logical answer...B. Continue despite 100% chance of rain, now the work of communicating well enough that models and photographers will still join us in creating art despite the rain.

We developed the Rain or Shine Campaign (for Instagram story only) where we explained why it is important for creatives to create regardless of the elements.  We also mixed in tips for shooting in the rain and inspirational figures that would create regardless of the rain including Thanos, Beyonce, Nemo, The Superbowl Champion Philadelphia Eagles and more.

We post the campaign to Instagram and event day arrives and its raining and people are still rsvping all day despite the rain.    Our final count of rsvps is 169.   We had a total of about 65 people participate in the event despite the rain and the event was amazing.  We shot at City Hall, Cret Park and Spin Philadelphia, everyone endured the rain and maintained good energy the entire day.  Thank you to Spin for allowing us to use the space to create and thank you to all of the Philly Create community that came out and made the event successful