The Illusion of Scarcity

The Illusion of Scarcity was an interactive art installation that we built for the annual Phenomenal Women in Philly event that took place on March 30, 2019.

The purpose of the installation was to illustrate the idea of there being more than enough room for women at the table and the idea of scarcity was an illusion while incorporating the ability to take photos inside of it and share the idea with others.

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Philly Create 4: New year new energy

It’s mid January and the 4th installment of our Philly Create photographer/model meet-up is upon us. Ironically, just like our first official meetup, our main concern the night before is the weather. Back in July 2018, we found ourselves face to face with an afternoon of straight rain showers. Today, the weather app says 58 degrees but it’s been changing all week - 4 days ago it said we’d be getting snow. Who knows if the weather app can really be trusted?

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Philly Create 2: Event Recap

Philly Create 2: College Edition was hosted at Temple University in Philadelphia, Pa. We had the opportunity to connect with almost 100 creatives from colleges around the Philadelphia area. Temple University, Drexel, Lasalle, UPenn, St. Joes, West Chester, Villanova, Lincoln, Cheyney, Rutgers, CCP and more.

This Philly Create Event was for college creatives new to the Philadelphia area that wanted to connect with other college creatives in the area. We had an amazing group of featured models, photographers and videographers that really made the space dynamic and fun. Each creative brings different ideas and energy to the space. Below you can check out the video and photos from the Philly Create event.

Video: Sean Higgins

A 60's Love Story - Creative Shoot

This shoot was inspired by 50's and 60's greasers.  We shot it at Temple University during an Only Elite Matters creative meetup.

Creative Director/ Photographer: Sam Colon Instagram: @ThankYouSam 

Models: Jessica Harmon, Felipe Roacha, Mitch Smith, Venise Alcedo

Event: Philly Create

Philly Create continues despite 100% chance of rain

Its the week before the first ever Philly Create and the event numbers are looking good(we have 91 rsvps) but the weatherman is calling for rain and 2 of our team members find out they are going out of town.  We have 2 options...A. Reschedule the event to the following weekend or B. Continue despite the 100% chance of rain (info via  We decide to wait until Thursday in hopes that the weather might change to make the announcement.

Thursday rolls around and now we have 2 days until the event, 145 rsvps and 100% chance of rain on event day.  Our rsvps is a good mix of photographers, models, artists, stylists, creative directors and more but this rain is really in the way.  We go with the logical answer...B. Continue despite 100% chance of rain, now the work of communicating well enough that models and photographers will still join us in creating art despite the rain.

We developed the Rain or Shine Campaign (for Instagram story only) where we explained why it is important for creatives to create regardless of the elements.  We also mixed in tips for shooting in the rain and inspirational figures that would create regardless of the rain including Thanos, Beyonce, Nemo, The Superbowl Champion Philadelphia Eagles and more.

We post the campaign to Instagram and event day arrives and its raining and people are still rsvping all day despite the rain.    Our final count of rsvps is 169.   We had a total of about 65 people participate in the event despite the rain and the event was amazing.  We shot at City Hall, Cret Park and Spin Philadelphia, everyone endured the rain and maintained good energy the entire day.  Thank you to Spin for allowing us to use the space to create and thank you to all of the Philly Create community that came out and made the event successful

2018 Most Slept on Cypher

Our goal is to share artists that don't get the recognition they deserve so we searched the tri-state for some of the Most Slept on Lyricist around.  For this list we weren't focused on followers or clout we were focused on the artistic talent and lyricism. Here we have Jules (@YBJules), Chuck Acid (@_chuckacid)  Sic Soul (@Sic_Soul) Saturn, Alexander (@WelcomeToSaturn) James Allen (@JamesAllenRaps)  MC Knowledge (@McKnowledge215)

Cypher Videos:

Videography: Darrly Loke, Sam Colon

Sound: Dylan Rhudd

Production Assistant: Amaria Estes @AmariaEstes

Behind the Scenes: Jaycee Homsher @Jokestar


Installation: Sam Colon, Dylan Rhudd, Joseph Asemota, Amaria Estes

Photography: Dylan Rhudd @D_Rhudd

Edits: Sam Colon @ThankYouSam