Its the week before the first ever Philly Create and the event numbers are looking good(we have 91 rsvps) but the weatherman is calling for rain and 2 of our team members find out they are going out of town. We have 2 options...A. Reschedule the event to the following weekend or B. Continue despite the 100% chance of rain (info via weather.com). We decide to wait until Thursday in hopes that the weather might change to make the announcement.
Thursday rolls around and now we have 2 days until the event, 145 rsvps and 100% chance of rain on event day. Our rsvps is a good mix of photographers, models, artists, stylists, creative directors and more but this rain is really in the way. We go with the logical answer...B. Continue despite 100% chance of rain, now the work of communicating well enough that models and photographers will still join us in creating art despite the rain.
We developed the Rain or Shine Campaign (for Instagram story only) where we explained why it is important for creatives to create regardless of the elements. We also mixed in tips for shooting in the rain and inspirational figures that would create regardless of the rain including Thanos, Beyonce, Nemo, The Superbowl Champion Philadelphia Eagles and more.