The Project: Phenomenal Women in Philly 2019

  • Event and Social Media Package

    • 2 month campaign

    • 1 platform strategy -- Instagram

Overview:

We worked with a company in the creative industry to do the following:

  • Developing content to increase engagement rates across platform

  • Supporting PR campaign and strategic messaging across Instagram

  • Launching targeted Instagram advertising campaigns to support efforts

  • Streamlining imagery used on platform for brand consistency

  • Managing community management and social networking efforts

  • Integrating user-generated content into social media efforts

Strategies and Tactics:

  • Developed consistent social media content categories focused on driving key messaging. Categories include:

    • A Seat at the Table: Focused on bringing awareness to disparity amongst men and women in the business world

    • Women Empowerment: Highlighting uplifting stories about women in media and Philadelphia

    • Collaboration amongst women: Focused on educating people of the importance of collaboration.

    • Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives

    • Articles and Opinions: Highlighting press coverage and news related to women empowerment

  • Created custom branded graphics and styled lifestyle imagery for Instagram posts

  • Launched Instagram post engagement advertising campaign to expand reach of posts

  • Launched content campaign to generate buzz for event date and the theme associated with the event

  • Developed influencer marketing strategy to introduce product to top social media influencers to further brand awareness

  • Developed Instagram Stories takeover program inviting a variety of influencers to take over the client's account for the day and share a look into their days

  • Styled lifestyle images of product for social media channels

The Results:

Key campaign wins

  • Increased weekly post engagement rates by 82% from an average of 700 weekly engagements to 1.2k+ weekly engagements

  • Increased followers by 5.3k+ in campaign with 22% community growth

  • Target content campaign received 7.8k+ impressions and Facebook giveaway received 200+ entries

  • Increased Instagram followers by 137% adding 3k+ new followers

  • Increased weekly Instagram impressions by 420% to an average of 6.6k+ impressions per week

  • Increased user-generated content submissions by 860% to an average of 55 mentions of the brand each week