The Project: Philly Create Denim Edition

  • Gold Package

    • 1 month campaign

    • 1 platform strategy -- Instagram

Overview:

We worked with a company in the creative industry to do the following:

  • Developing content to increase engagement rates across platform

  • Supporting PR campaign and strategic messaging across Instagram

  • Launching targeted Instagram advertising campaigns to support efforts

  • Streamlining imagery used on platform for brand consistency

  • Managing community management and social networking efforts

  • Integrating user-generated content into social media efforts

Strategies and Tactics:

  • Developed a custom digital campaign that included a photoshoot, 60 second promo video and 8 Instagram ads

  • Developed consistent social media content categories focused on driving key messaging. Categories include:

    • International Denim Day: Focused on highlighting the story and purpose of International Denim Day

    • Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives

    • Articles and Opinions: Highlighting press coverage and news related to International Denim Day

  • Created custom branded graphics and styled lifestyle imagery for Instagram posts

  • Launched Facebook post engagement advertising campaign to expand reach of posts

  • Launched content campaign to generate buzz for launch at Target including a giveaway to Facebook fans

The Results:

Key campaign wins

  • Increased weekly post engagement rates by 82% from an average of 700 weekly engagements to 1.2k+ weekly engagements

  • Increased followers by 344 in campaign with 27% community growth'

  • Target content campaign received 144,734 impressions and 22,434 reach

  • 500+ website clicks and 238 tickets sold